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"Analytics" Insights


Getting your GA4 implementation up and running


Are you prepared for the future of Google’s web analytics? With the impending sunset date for Universal Analytics (UA) fast approaching, it’s now more important than ever to make the transition to a working Google Analytics 4 (GA4) implementation.    But you may be wondering, how exactly can I make this change without sacrificing any […]


Analytics | Google Analytics 4



Universal Analytics versus Google Analytics 4


What’s the difference?   In many ways, Universal Analytics (UA) and Google Analytics 4 (GA4) are similar, but there are some significant differences in how tracking is built, the interface configuration, and how users report out data.   These differences are due to: GA4’s data model is event-based while UA’s is session-based Event tracking in […]


Analytics | Google Analytics 4



Research is Knowledge


What is Research?   Francis Bacon first coined the quote “knowledge is power” in 1597. Hundreds of years later, today, in a world obsessed with being customer centric, knowledge of the customer is power. But what is the best way to gain knowledge? It is actually simple: research   The word “research” does not have […]


Analytics | Insights


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5 Tips to Improve Usability Testing


Usability testing is the testing of a website or application to gauge its level of usability. Contrary to popular belief, ‘usability’ does not refer to how easy it is to use the website or application, but rather user satisfaction, type of engineering, as well as some other factors that provides you with valuable information on […]


Analytics | Insights



The Business Case for Conversion Rate Optimisation (CRO)


Introduction   Conversion Rate Optimisation is now mainstream digital marketing, yet it still seems to lack the budget recognition it needs and deserves. We have 10 years’ worth of data from 10 editions of our CRO Reports (written in conjunction with econsultancy) that consistently make this very point stating that: lack of budget was a […]


A/B Testing | Analytics


Most Read Articles


5 Tips to Improve Usability Testing


Usability testing is the testing of a website or application to gauge its level of usability. Contrary to popular belief, ‘usability’ does not refer to how easy it is to use the website or application, but rather user satisfaction, type of engineering, as well as some other factors that provides you with valuable information on […]


Analytics | Insights



The Business Case for Conversion Rate Optimisation (CRO)


Introduction   Conversion Rate Optimisation is now mainstream digital marketing, yet it still seems to lack the budget recognition it needs and deserves. We have 10 years’ worth of data from 10 editions of our CRO Reports (written in conjunction with econsultancy) that consistently make this very point stating that: lack of budget was a […]


A/B Testing | Analytics



Building a Personalisation Strategy


Personalisation has been on everyone’s lips for many years, but which website really offers it? In the following article, we’re going to take a look at how businesses can make the transition from the seemingly aloof to a brand that truly cares about their customers.     Why is Personalisation Important?     According to research, nearly 44% of […]


CRO | Personalisation


Our favourite articles


Usability Testing: To Moderate or Not to Moderate?


The best way to get close to your users and customers is by using moderated and unmoderated usability testing methods. While they can be highly effective methods of evaluating an ecommerce website and solving the consumer’s problems, both moderated and unmoderated methodologies can be hard to employ effectively even for the most seasoned practitioners.    […]


Insights | Research



Digital Experiences are more important than ever


What is a digital experience?   In its simplest form, a Digital Experience is when a person interacts with a business, service or organisation, that is only possible because of a digital technology or interface.   To illustrate this, consider reading digital print. Reading a book for example on a screen is not a “digital […]


Digital Experience | Insights



Invest in CRO to improve CX


Investment in Conversion Rate Optimisation (CRO) is low   Conversion Rate Optimisation, the continual process a business follows to make it easier and easier for website visitors to complete their desired outcome is, today in 2020, widely adopted by businesses of all sizes. Despite the prevalence and proven benefits of CRO, compared to acquisition in […]


A/B Testing | CRO


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