Why use custom metrics? The main idea behind custom metrics in Adobe Target is to fire an mbox upon success of a specific goal and then use this mbox to track the metric in the experiment. To do this you will need to use the trackEvent function provided by Adobe, the generic code […]
Join Sarah Cridland, Lead Strategist at REO, Michael Plimsoll, Industry Marketing Director at Adobe and Sigi Bessesen, Head of Optimisation at HSBC in this webinar looking at “Customer Experience in Financial Services.” Watch the webinar now to learn: Why CX is Crucial and key areas of focus How top Financial Services brands are […]
Exit-intent popups Exit-intent popups are a great way to convince users not to leave your site by motivating them to return to their session, this can be achieved by offering a discount or simply by promoting an area of the site they had not discovered and that could be of interest: Sales PLP for […]
This whitepaper details REO’s methodology for designing an online experience that meets both the commercial objectives of an organisation along with the needs of its customers. Easily said, less simple to achieve. A methodology is defined as ‘a system of methods’, a description which correctly highlights the connected and interdependent nature of every element: […]
(Page 2 of 6) What’s the difference? In many ways, Universal Analytics (UA) and Google Analytics 4 (GA4) are similar, but there are some significant differences in how tracking is built, the interface configuration, and how users report out data. These differences are due to: GA4’s data model is event-based while UA’s is session-based Event tracking in […]
Digital teams are awash with customer insight, but it’s not so easy to source reliable unbiased customer data for retail teams. In fact, the mystery shopper is in many ways still the de facto way of evaluating in-store customer service and experience. But what if retail teams could get the same insight into customers […]
How does experimentation differentiate between different countries, and how important is it to liaise with experimentation teams in USA and Europe? A Webtrends Optimize guest blog Having been in the industry for 20+ years, operating globally, we’ve seen countries both adopt experimentation, and progress with maturity at different levels. There are […]
Insufficient colour contrast Missing alt text Link issues Form field issues Time-outs cannot be controlled HTML issues Inaccessible interactive content 1 Insufficient colour contrast During WebAIM’s programmatic analysis it was found that of the top 1,000,000 homepages, low colour contrast text was the most common accessibility issue, affecting 85% of […]
Evaluating your websites accessibility As digital accessibility uptake increases within the business world it’s crucial that you familiarise yourself with the various levels of compliance set out within the WCAG guidelines; there are three different levels, those being: Level A: This is the minimal, or lowest level of compliance. Rather than highlighting elements […]
The varying elements that can alter a user’s ability to access Accessibility is a continually evolving subject with growing awareness around the variety of disabilities that can leave an individual with limited access to the web. However, when discussing accessibility, it’s important to understand that there are in-fact many different types of access barriers […]
Usability testing is the testing of a website or application to gauge its level of usability. Contrary to popular belief, ‘usability’ does not refer to how easy it is to use the website or application, but rather user satisfaction, type of engineering, as well as some other factors that provides you with valuable information on […]
Introduction Conversion Rate Optimisation is now mainstream digital marketing, yet it still seems to lack the budget recognition it needs and deserves. We have 10 years’ worth of data from 10 editions of our CRO Reports (written in conjunction with econsultancy) that consistently make this very point stating that: lack of budget was a […]
Personalisation has been on everyone’s lips for many years, but which website really offers it? In the following article, we’re going to take a look at how businesses can make the transition from the seemingly aloof to a brand that truly cares about their customers. Why is Personalisation Important? According to research, nearly 44% of […]
The best way to get close to your users and customers is by using moderated and unmoderated usability testing methods. While they can be highly effective methods of evaluating an ecommerce website and solving the consumer’s problems, both moderated and unmoderated methodologies can be hard to employ effectively even for the most seasoned practitioners. […]
What is a digital experience? In its simplest form, a Digital Experience is when a person interacts with a business, service or organisation, that is only possible because of a digital technology or interface. To illustrate this, consider reading digital print. Reading a book for example on a screen is not a “digital […]
Investment in Conversion Rate Optimisation (CRO) is low Conversion Rate Optimisation, the continual process a business follows to make it easier and easier for website visitors to complete their desired outcome is, today in 2020, widely adopted by businesses of all sizes. Despite the prevalence and proven benefits of CRO, compared to acquisition in […]
We’re happy to discuss your digital experience and answer any questions.
