Case Study – Reiss
Reiss is an iconic British fashion brand recognised around the world.
Key challenges
The team at Reiss are on a mission to simplify and constantly improve their online user experience. REO’s analysis backed up what Reiss believed, namely that the user journey was confusing and convoluted.
Our solutions
The CRO specialists at REO began by researching and analysing the user journey. Following this, priority was given to improving the top navigation to streamline the customer journey. The CRO team experimented with the navigation by removing duplicated content, aiming to increase engagement and drive users deeper into the Reiss website.
Results
- 9.64% Increase in revenue
- 2.12% Increase in sales
REO’s experimentation strategy quickly lifted engagement and encouraged users to explore the more lucrative sections of reiss.com increasing both sales & revenue.
Our contributions
- User Experience analysis
- Design
- Experimentation
- CRO
- Strategy
- KPIs & Reporting
The tech partners used
REO is an agency that adapts to your needs & learns quickly
“We were really impressed with the team at REO – from the consultants that helped us devise experimentation ideas, to the UI designers that made the changes. The results we achieved were great and I look forward to working with REO to make impactful changes to the Reiss website.”
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- 1971 First store opens
- 160 Stores in 15 countries
- £186M Revenue
See more of our work
We solve our clients’ toughest challenges and deliver growth; learn more in the case studies below.
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